Facebook launches Instant articles carrier for its users on android on 17 December 2015. The launch of facebook’s article carrier allows the media companies to publish their articles on fb newsfeeds. Facebook article carrier includes publications above 350 like the dad or mum, Haaretz and Al Jazeera English, the New York Times, BuzzFeed, National Geographic, NBC and The Atlantic.
The provider lets in publishers to either promote and embed commercials within the articles and maintain all the revenue, or allow fb to sell ads.
Tony Danker, International Director, Guardian News & Media said “It is great to see Facebook trialing new ways for quality journalism to flourish on mobile”.
Mark Thompson, President and CEO, The New York Times Company said, “The New York Times already has a significant and growing audience on Facebook. We’re participating in Instant Articles to explore ways of growing the number of Times users on Facebook, improving their experience of our journalism and deepening their engagement.
Facebook Inc also let publishers track data and site visitors through comScore and other analytic tools on account for facebook instant article carrier analysis.
Facebook Inc said it will continue developing Instant Articles with facebook partners over the coming months and will listen to feedback from readers to help FB improve the experience. For further information about Instant Articles, visit instantarticles.fb.com.
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